Why Travelers Are Abandoning ChatGPT for Something Better
It's 2 AM in Bangkok. Maya, 24, sits surrounded by seventeen browser tabs—Pinterest boards of dreamy destinations, a Google Doc titled "Thailand Maybe???", three different flight comparison sites, and a ChatGPT conversation asking for the "best hidden gems in Southeast Asia."
She closes her laptop in frustration. Tomorrow, she'll start over with the same fragmented digital mess that has somehow become the norm for travel planning in 2025.
Here's the thing: Maya's midnight struggle isn't unique. It's the reality for millions of travelers who've been promised that technology would make trip planning effortless, only to find themselves drowning in disconnected apps and generic recommendations.
The Frankenstein System We’ve All Built:
Let's be honest about our current travel planning reality. Most of us have cobbled together a Frankenstein system:
Pinterest for wanderlust. Google Maps for logistics. Reddit for "real" recommendations. Instagram for research. Notes app for that chaotic list of maybes. WhatsApp groups where we overwhelm our well-traveled friends.
Each tool serves a purpose, but none speak to each other. The inspiration you found on TikTok doesn't connect to your itinerary planning. The restaurant recommendation gets lost in your camera roll screenshots. Your friend who's been to your destination three times can't easily share their actual itinerary.
Ask ChatGPT for restaurant recommendations in Rome, and you'll get the same tourist traps every other traveler receives. Generic platforms optimize for broad appeal and advertising revenue, not for the authentic discoveries that make travel transformative.
Enter Jorni: Where Authentic Inspiration Meets Planning
This is exactly why we're building Jorni. We saw Maya's 2 AM frustration and realized that what travelers need isn't another algorithm promising perfect trips—it's a platform that brings together inspiration, planning, and community in one seamless experience.
Jorni is designed as the “Strava” for travel, where you can discover authentic experiences through a community of like-minded travelers, build comprehensive itineraries that actually make sense, and share your adventures in ways that truly inspire others.
Instead of scrolling through endless generic recommendations, you'll connect with travelers who share your values and style. Rather than juggling seventeen browser tabs, you'll have one place where inspiration naturally flows into planning. And when your trip becomes a story worth telling, you'll share it with a community that actually gets why that random conversation with a local changed everything.
Ready to join the travel planning revolution?
Join our early access list and be among the first to experience Jorni when we launch this summer:
Find inspiration from travelers who share your values, not algorithms
Build itineraries that connect seamlessly to your discoveries
Share your stories in ways that genuinely inspire others
Connect with a community that understands why travel transforms us
Your most authentic travel story is waiting to unfold!